Right here, right now SITE’s chief marketing officer Pádraic Gilligan on why it’s good to be an incentive travel professional in 2021.
Like all incentive travel professionals, I’m looking forward to better times in 2021. Realistically, it cannot get any worse as the pandemic, has thoroughly devastated the incentive travel industry. This was graphically illustrated by the Incentive Travel Industry Index (ITII) which showed activity down in 2020 by as much as 85%. That only 7% of our industry businesses shuttered completely in 2020 is credit to the dogged resilience of our collective character and, depending on where we’re located in the world, on very welcome government support.