Published: 6/30/2021 8:27:56 PM EASTHAMPTON — River Valley Co-op opens its doors to the public on July 1, bringing with it 83 new jobs and establishing itself as the city’s second grocery store. The co-op, situated at 228 Northampton St., is the second location of the collectively owned grocery store, following the success of the original River Valley Co-op at 330 North King St. in Northampton. The Easthampton co-op will open on Friday with a ribbon-cutting ceremony from 10 a.m. to 10:30 a.m. The Northampton grocery store is “always really busy,” said River Valley Co-Op General Manager Rochelle Prunty, and the Easthampton location will help to take pressure off that store.