Road safety: How a state in India is leading the way to lower road crash deaths Image Tamil Nadu successfully lowered its road crash deaths by over 25 percent in five years. Credit: Ikhwan Ameer / Shutterstock.com Road safety is a critical development priority for South Asia, impacting health, wellbeing and economic growth. Countries in the region must work together if they are to achieve the goal of halving road crash deaths by 2030. This blog is part of our Together for Road Safety campaign. . In 2014, more than 15,000 people were dying every year from road crashes in Tamil Nadu. But decision-makers have turned the situation around through strategic vision and leadership.