Robert R. Church Elementary opens "Trailblazer Incentive store" to encourage students to succeed The store was dedicated to the Tau Iota Memphis Chapter of Phi Beta Sigma Fraternity, who donated $10,000 to the effort. Author: Local 24 Staff (Local 24) Published: 1:29 PM CDT April 15, 2021 Updated: 5:05 PM CDT April 15, 2021 MEMPHIS, Tenn. — Robert R. Church Elementary held a grand opening Thursday for its Trailblazer Incentive store. The store is aimed at helping students with attendance and adjusting to virtual learning. Leaders said it’s a space where students can "purchase" prizes using incentive points given by teachers and administrators at the school. “Students receive incentive points for perfect attendance, good behavior/behavior improvements, being student of the week and more,” said school family engagement specialist Mr. Raymond Edwards. “It has been a wonderful morale boost for our school.”