Article content Tim Hortons’ popular annual contest is no exception. We apologize, but this video has failed to load. Try refreshing your browser, or ROLL UP TO WIN: Tim Hortons drops 'the rim' as annual contest stays digital Back to video The coffee franchise giant announced Tuesday that its famous ‘Roll Up The Rim’ game is going all-digital this year and rebranding as Roll Up To Win. The company has also decided to retire “the most hated part” of the game — the “please play again” message — making every online rim roll a winner. Tim Hortons is going all-digital in this year’s Roll Up contest. Photo by Tim Hortons /CNW Group