Intelligence machines that would know what we wanted and would tend to our every need the technology would be beyond our imagination its almost like magic yet the concept would be as simple as a single word search. This was the beginning of google and less than a decade later facebook they would make a new promise to humanity what i think so interesting about google and facebook is they were founded at American University as Stanford University you had 2 students larry page and sergey brin decide they wanted to create the ultimate Search Engine for the internet across the country you had in the case of Facebook Mark zuckerberg who was a student at harvard decided he wanted to create a social media platform basically to meet girls and to make friends and hence we got facebook you never think that you could build. Company or anything like that right because i didnt just College Students write an average building stuff because we thought it was cool it was all about promise it was all about the shiny future was all about the free flow of information there was also a certain idealism behind it i think that a company like google we have the potential to make very big differences and big positive differences in the world and i think we also have an obligation as a consequence of facebook and google started with a great idea and great ideals unfortunately there was also a very dark side the goal there which was it should make it a much better day but serve like Real Community that existed realized. Google handles 65 percent of all internet search in the u. S. And even more overseas. In the early days google was just a Search Engine all the Search Engine was initially was an index to whats on the internet the internet was pretty small back then they had a better index than other indexes they were around theirs was not the 1st Search Engine page famously said that the point of google to get people to google and off of google out into the open web as quickly as possible and largely theyre really successful about that the success of google led to in many ways the success of the open web in this explosive growth in startups and innovation during that period google had developed this Incredible Technology called page rank unveiling what was known in the back row about algorithm and it was just leaps and bounds ahead of Services Like yahoo altavista and quickly became the clear winner in the space just from a Technology Basis and what page does is it spiders around the internet instead of being a Directory Service like yahoo was its taking pictures of web pages and analyzing the. Links between the web pages and using them to make some assumptions about relevance and so if youre looking for some history of Abraham Lincoln and theres a bunch of links to process the web pointing to a particular site that must mean that this page is the quote unquote most relevant. Now they had to figure out how do we make money off this weve got an index how do we make money well they figure out how to do that its Pretty Simple all you do is track people searches your Search History has a very very informative thats going to tell someone immediately whether youre republican or democrat whether you like one breakfast cereal versus another thats going to tell you whether youre gay or straight its going to tell you thousands of things about a person over time because they can see what websites youre going to and where did they go did they go to porn site they go to a shopping site did they do web site looking up how to make bombs this information essentially are Building Blocks they are constructing a profile of you and that profile is real its detailed its granular and it never goes away you go has more than doubled its popped in the last year selling internet advertising with microsoft and yahoo gunning for its Search Engine users fortunes can quickly change. This was really the 1st large scale mechanism for targeted advertising for example i want to sell umbrellas well google can tell you exactly you know who is looking for umbrellas because they have your Search History they know so they could hook up the umbrella makers with people searching for umbrellas basically send you targeted ads and that is where google gets more the 90 percent of its revenue. If you look at how they structured the company it was structured so that the founders of the company would always have controlling shares and. It always determine the direction in the future of the company anybody else who bought into the company was simply along for the ride in terms of making money so there was this idealism that they said motivated them and their corporate motto was. Dont be evil. When the dont be evil slogan came up it was during a meeting i think in 2003 if i recall right people are trying to say what are googles values and one of the engineers who was invited to this meeting said we could just sum it all up by just saying dont be evil whats so interesting about this term that they were not going to be evil is they never defined what evil was a neighbor even give us a sense of what it meant but people latched onto it and sort of adopted it and trusted it because of course nobody wants to be associated with an evil company so people gave the term evil their own meaning even their home page indicates to you that theyre not being manipulated and they sort of broadcast to you the idea that this was a clean simple reliable or nest interface and that the company that produced it wasnt overtly nefarious in its operations so there were no ads on the whole on the front page for example which was a big deal and so everybody in that initial phase of excitement of course was more concerned about exploring the possibilities of the technology then concerned about the potential costs of the technology it was always kind of a generous thing were going to give you these great tools or to give you these things that you can years. And then Google Search this is so google was saying no actually were going to keep your data and were going to organize society we know how to improve an optimized world. There are a couple trends i think lead google off of its path of being the the place that just match people with the best information on the web and lead them off into the internet and that was the birth of smartphones steve jobs unveiled the i phone. The rise of facebook and this notion that time spent on a site where users doing lots and lots of time on facebook became really important metrics that advertisers are paying attention to and so googles response was basically to deviate from that original eat those in becoming a place were they were trying to keep people on google so they very rapidly started to branch out into other areas they were getting a lot of information from people using the Search Engine but if people went directly to a website. Thats bad because now google doesnt know that so they developed a browser which is now the most widely used rouser in the world chrome by getting people to use chrome they were able now to collect information about every single web site you visited whether or not you were using their Search Engine but the course even thats not enough right because people do a lot of things now on their mobile devices on their computers without using their browser you want to know what people are doing even when theyre not on line so google developed an operating system which is called android which mobile devices is the dominant operating system and android records what we are doing even when we are not on line as soon as you connect to the internet android uploads to google a complete history of where youve been that day among many other things its a progression of surveillance that google has been engaged in since the beginning. When google develops another tool for us to use and theyre doing it not to make our lives easier theyre doing it to get another source of information about us these are all Free Services but obviously theyre not because huge complicated machines arent free your interaction with them is governed so that it will generate revenue. And thats what google die. Ochs is and thats where newble maps is and literally now more than a 100 different platforms that google controls companies that use this surveillance Business Model the 2 biggest being google and facebook they dont sell you anything. They sell you we are the product that will google will tell you is were very transparent theres a user agreement Everybody Knows that if youre going to search on google and were going to give you access to this free information we need to get paid so were going to take your data the problem is most people dont believe or dont want to believe that that data is going to be used to manipulate you. Live. Live live. Live. Live. Live live. Live. Live live. Live live. Live. Live. Live. Oh. Please. Live. Live live. Live. And very well welcome to you watching us inside us. The world is driven by shaped by the curse of those great. Snow dares thinks. We dare to ask. What politicians do something. To put themselves on the line. To get accepted or rejected. So when you want to be president im sure. Most somewhat want to be rich. But youd like to be crossing the slug of the flag tree in the morning cant be good. Im interested always in the waters of my house. First signal. The commonality between facebook and google even though theyre different platforms is mass theyre driven by math and the ability to collect data you sign on you make a profile about yourself by answering some questions and then some information such as your concentration or major at school. Contact information about phone numbers instant messaging screen and its anything you want to tell interests what books you like movies and most importantly who your friends are in the founders of these companies were essentially mathematicians who understood that by collecting this information you not only could monetize it and sell it to advertisers but you could actually control and steer people or nudge people in the direction that you wanted them to go. Now where them basically comes up with how certain things should react so for example you give it some inputs be it in the case of google you wouldnt enter in a query a search phrase and then certain math will make decisions on what information should be presented to you them for use throughout the whole entire process in everyday life everything from Search Engines to how cars drive the variables you decide and when you have a human factor deciding what the variables are going to affect the outcome i want you to imagine. Walking into a room. Control room with a bunch of people 100 people hunched over a desk with little dials and that that control room will shape the thoughts and feelings of a 1000000000 people. This might sound like science fiction. But this actually exists right now today our ethical presuppositions are built into the software but our unethical presuppositions are built into the software as well so whatever it is that motivates google are going to be built right into the automated process is that sift our data i used to be in one of those control words i was a design at the cystic google where i studied how do you ethically fear peoples thoughts because what we dont talk about is a handful of people working at a handful of Technology Companies through their choices will steer what a 1000000000 people are thinking today what google is essentially is a gigantic compression algorithm and what compression algorithm does is look at a very complex environment and simplifies it and thats what you want when you put a term into a Search Engine you want all the possibilities sifted so that you find the one that you can take action on essentially and so google simplifies the world and presents the simplification to you which is also what your Perceptual Systems do and so basically were building a giant perceptual machine thats an intermediary between us in the complex world the problem with out is that whatever the assumptions are that google operates under are going to be the filters that determine how the world is simplified and presented. So when you want to find something at term of person do you google way it can really ask no doubt about that are you getting to that answer your question the algorithm that they use to show a search results it was written for the precise purpose of doing 2. Things which make it inherently biased and those 2 things are number one filtering that is to say the algorithm has to look at all the different web pages it has in its index and its got billions of them and its going to make a selection lets say i type in whats the best dog food it has to look up all the dog food it has in its database and all the websites associated with those dog foods thats the filtering but then its going to put them into an order and thats the ordering so the filtering is biased because why did it pick those websites instead of the other 14000000000 and then the ordering is biased because why did it put purina 1st and some other companies 2nd it would be use less for us unless it was biased thats precisely what we what we wanted to be biased so the problem comes in obviously when were not talking about dog foods but were talking about things like elections and running for president. Because if were asking questions of. Just for interrupting our regular programming we do so because were going to go live now to russias black sea resort of sochi where the russian and took its leaders are just about to start addressing the main lets listen in. The mutation was made. To the thing coal that wed made recently. Come to sarge with a delegation to discuss the recent developments in syria including a in northern syria. Present. To go to Turkish Military operation along the border with syria when you have repeated. He said that we. Appreciate. Karin see their National Security interests and we share turkish concern. From terrorist threat and ethnic tension in this region separate separatist sentiment and. Have been all to fish surely as collated. Play is what is important is that the Turkish Military actions would not be exploited by terrorist organizations including by ice is it when you. Whose fight is jailed by the kurds and the trying to look for you from those Detention Centers syria must be freed from foreign the military prison because a sustainable stabilization in syria. Has to rely on ensuring the sovereignty and territorial integrity of this country this is our principle position and we talked about it at length with turkey it is important that he shares this approach to defend them peace and security along the border where turkey and syria have to join their efforts this is why they need to respect each other and to engage in cooperation we need to launch a broad dialogue between us because the kurds and the Syrian Government part of such an inclusive dialogue which. All the rise in interest of the kurdish people. Can be factored the kurds or part and parcel of the syrian 9. Many will ethnic groups were also discussed further steps. Along with the peaceful settlement in syria there is a Constitutional Committee thats been authorized by the un but the grantors of the us you know format have worked hard in the past year stablish that new format but the situation on the ground should not be a barrier to the launch of the Constitution Committee on the 29th and the 2030th of october we will see the launch of that committee in geneva we also discussed the humanitarian situation we need to continue. Assistance to the Syrian Refugees we need to help them to go back to their homes that will live in the economic burden on the countries that have agreed to. Host Syrian Refugees including me 1st and foremost we call on the International Community are negotiations particularly on the un. To assist all the syrian the springwood going back to their homes without any politicisation of it that would like the ass opportunity to discuss the actual issues. With the last trade was up 16 percent we Exchange Opinions on what has to be Going Forward we express. That the intergovernmental agreements on settlements and payments on our National Currencies. In. Early october will be a major contribution. To that we agreed to use actual currents we need to expand the you use. The National Currencies and were also agreed that turkish banks will send digital messages under the auspices of the central bank of russia and the russian new me your Payment System will be used in turkey we discussed other big projects. That have been positively developing in. Your deepening of defense cooperation with russia and turkey are hosting. A new chilled years of culture. I would like to thank. You turkish president all of the friends and colleagues who is in a serious substantive dialogue with we are ready you know the book promoted dialogue based on the interests of good neighborly relations we also respect each others interests. But particularly happy that. The. Issue can go she oceans weve been able to come to a solution and the foreign minister will these solutions to these. Decisions are a very important and there will held to resolve very tense a situation that we currently seeing on the turkish syrian border. President. So i would like to welcome you with all my heart. And once again i would l