A very close friend and google has so much information about you that its scary for who were starting 3 very powerful ways in which theyre impacting peoples opinions. This phenomenon that we discovered a few years ago seem Search Engine if you lation of is a list of facts list effect is an effect that a list has on some aspects of our cognitive functioning whats higher in a list is easier to remember for example seem is an example of a list effect but with a difference because its the only list effect im aware of that is supported by a daily regimen of operant conditioning that tells us that whats at the top of search results is better and truer than whats lower in the west its gotten to a point that fewer than 5 percent of people quit beyond page one because the stuff it on page one and typically at the top in that sort of above the fold position. Is the best most of the searches that we conduct are just simple routine searches what is the capital of kansas and on those simple search is over and over again the correct answer arises right at the top so we are learning over and over and over again and then the day comes when we look something up they were really unsure about where should i go on vacation which car should i like which candidate should i vote for and we do our little search and their results and what do we know whats at the top is better at the top is true or that is why its so easy to use search results to shift peoples opinions this kind of phenomenon this is really scary compared to Something Like fake news because its invisible theres a manipulation occurring they cant see it its not competitive because well for one thing google has for all intents and purposes has no competitors google controls 90 percent of search in most of the world google is only going to show you one list in one order which have a dramatic impact on the decisions people make on peoples opinions beliefs and so on. The 2nd thing they do is what you might call the auto fill in if you are searching for a political candidate congressman john smith you type in congressman john smith and they will give you several options that will be a prompt as it were as to what you might be looking for if you have 4 positive search suggestions for a candidate well guess what happens seem happens people whose opinions can be shifted shift because people are likely to click on one of those suggestions thats going to bring them search results obviously that favor of that candidate that is going to connect them to web pages that favor that candidate but now we know. You know that if you allow just one negative to appear in that list it wipes out the shift completely because of phenomenon called negativity bias one negative can in some demographic groups drop 10 to 15 times as many clicks as a neutral item in the same list turns out that google is manipulating your opinions from the very 1st character that you type into the search bar so this is an incredibly powerful and simple means of manipulation if you are a Search Engine company and you want to support one candidate or one cause or one product or one company just suppress negatives in your search suggestion all kinds of people over time will shift their opinions in that direction that where you want them to ship but you dont suppress negatives for the other candidate the other cause the other product and then 3rd very often google gives you a box so they will give you search results but theyre below the box and up above is a box and the box just gives you the answer. When it comes to local search which it turns out is the most common thing people do in google 40 percent of all searches its not so clear if im doing a search for a pediatrician in scranton pennsylvania what happens is google still bisects the page shows the organic meritocracy based information far down the page and pops its answer box up at the top but its populating the box with its own sort of restricted set of information that its kind of drawing from its own kind of proprietary sandbox these are just googles reviews that its attempted to collect over the years users are habituated to assume the stuff at the top is the best but instead is just what google wants them to see and it looks the same and what happens is google is basically able to put its hand on the scale and create this direct to consumer harm because that mom searching for the pediatrician in scranton is not finding the highest rated pediatrician. According to googles own algorithms shes just getting served the google thing no matter what and that i think is leading to you know terrible outcomes in the offline world so google has at its disposal on the Search Engine itself at least 3 different ways of impacting your opinion and it is using them were talking about a Single Company having the power to shift the opinions of literally billions of bebo without anyone having the slightest idea that theyre doing so. They ask us about switching gears and asking about the sort of privacy and information we have a phone youre talking about the i guess technically always on we have google which basically maybe knows what im going to ask for before i ask for it finishes my search request it knows everything thats going on in my household and should i be concerned about how much you know about me weve had this question for more than a decade google and our answer is always the same you have control over the information that we have about you you can actually have a deleted you can also search anonymously you will you get to choose not to give us this information but if you give it to us we can do a better job of making Better Services for you and i think thats the right answer these Computer Systems naturally collect this data but we also forget it after a while and weve written down why and how. Google wants you very much to haves privacy from everyone except that. The 1st thing we all should do is quit using g. Mail google stories analyzes all of g. Mails that we write and all the incoming emails that we read the ones coming from other email Services Google tracks it all really track the g. Mails that you write they track the drafts of those crazy emails that you do. Sighted not to sound. And the information from is then put into ones personal profile and becomes another source of information they have for sending people targeted ads tech giants are increasingly under scrutiny from politicians regulators and experts on the left and the right some are concerned about their growing power even calling the monopolies and the tension keeps building yet their wall in contemporary life certainly isnt shrinking to at the news hour have worked in collaborated with Facebook Google and many other new media businesses journalists who might communicate with regularly about these issues including journalists at Time Magazine the guardian the hill i could go on and on very using. Not only that their companies are using a form of g. Mail their emails are running through google servers all of their incoming and Outgoing Communications are being monitored by google this is happening also major universities if you enter the university of california after a certain date guess what youre using g. Mail whether you know it or not and it was found that google was yes in fact scanning student emails for non educational purposes and what those not and purposes were we still dont know to this day because google still has not come clean with what they were doing with the information they still havent certified that they have deleted that data the big challenge was when i found out that google was scanning our student emails for advertising purposes and other non educational purposes i went to my state lawmakers and i tried to encourage them to introduce legislation that would ban these practices when i went to the state house who was there a lobbying against any stronger privacy protections for our kids it was google and facebook. Each simulating civilization would be able to run using a tiny fraction of its resources. Hundreds of thousands millions of runs through all of Human History almost all. Beings with our kinds of experiences with them to simulated ones rather the known simulated ones and conditional not argued we should think we are probably one of the simulated ones. When the balance came in 2008 oh theres a lot of money printing going on people said wheres the inflation the government says theres no inflation you know and then a lot of people say well actually health care and education are skyrocketing in value you dont count those and thats why youre misreading inflation and this has been going on for years and new evidence suggests. We found it we found the missing inflation. Thats in the individual i think very much i have to do what i think is right i have to fend to defend my values have to defend my principles and if i feel the state is not doing it according to what i think is the right thing them i have to stand up and say its not good enough and if i as a humanitarian feel that the next to me is not respected and treated in a dignified way then i have to also stand up in this regard so yes we have to do it despite that it is maybe a very long term fight and we are not necessarily. Going to. Well i guess it makes sense that so many parts of our life would be influenced by google but guess what the federal government runs on google so if youre counting on the federal government to regulate google realize that the federal government is using google docs theyre using google tools in some cases there are even linked to g. Mail so google has fused itself with our federal government in so many ways the governments motivation for using it is well googles already done it and they they have this thing that works it seems to be working pretty well for consumerist so the idea behind it was one very well lets just put some Government Agencies on google. You know will use google cloud for something they lack that pretty soon you have the necessary security. And then it becomes a big embarrassment afterwards of trying to keep it out of the media because people would rightfully point out there is a huge Security Risk so members of congress are calling for an investigation of google for secretly tracking i phone users all over the internet even users who thought they had blocked that kind of surveillance were you see this pattern emerging over and over again so look at google street view google agreeing to pay 7000000. 00 to settle what 38. 00 states are street new cars collection of data unsecured by 5 networks. As an open Source Software and gathered Network Identification information as well as data graemes and data being transmitted over unsecured Wireless Networks as the cars were driving by its a great tool for say tourists or transplants but privacy advocate Kevin Bankston says google is being too invasive there are a lot of people on the web who i think. By this they find it kind of. And so absent the fact that they got caught and they were fined and that they tried to cover up some of the things that they were doing and the media got wind of it nothing would have happened to them. Although many has a massive problem and it isnt even out yet it was released to reporters for free last week to test it out one journalist discovered his device recorded everything in earshot and uploaded it more and more people are beginning to use the Smart Devices in their homes theres 2 things to it that i think people need to be aware of the fact is that its always on and always listening so its collecting an enormous amount of data on their users the other thing is the fact that it is only giving you want to answer back to. The rose. Bowl the summary on their website a little stone national geographic. That it shows the entire run stories was about. I think its something its we should be aware of whats happening with the bias being introduced because more and more people are starting to use these units and certainly children are using it and the kids dont have the ability to discern that its a biased result according to a new report by the Electronic FrontierFoundation Schools are collecting and storing kids names birth dates browsing histories location data and much more without proper privacy protections they wanted to schools and they offered their google apps for education for free to schools what they werent telling anyone was theyre actually collecting information on our kids secretly and theyre using this for profiling purposes we just dont know how that information is going to be utilized against them it could be utilized against them when they apply to college to be utilized against them when they go on for a job it could be utilized against them for insurance or it could be utilized against them whenever you want to buy something online and theyre taking that information and their weapon i sing it against their own kids and guess what happened nothing absolutely Nothing Happened when when the f. T. C. Heard about it when the partner education heard about it they took no action. So google grew out of ph d. Program at stanford right they have this affinity for academics they view themselves as academic a little bit nature their campus looks like a College Campus so google provides a ton of. Named for academic institutions individual academics all around the world so we found Something Like 300. 00 papers that were funded by google in some way thats a part of googles policy positions they like to say hey we have the countrys foremost academic experts behind us and what theyre not telling in the public is the fact that theyre actually funding these socalled independent experts hes so hot in the pentagon academics where shows have time for congress about whether or not google is a monopoly she was relying on an academic study to bolster his point they didnt disclose at the paper with actually funded by google. Are you concerned that your company has been full exerting enormous Power Internet traffic in ways that hurt many small world businesses and extremely good and well meaning Small Businesses up and down in the rankings but we are in the rankings business and so for every loser theres a winner and so forth i am satisfied that the vast majority of Small Businesses are extremely well served served by our approach and as i said earlier its funny but i do believe that if anything our system moves in the answers to all business of the larger businesses because it gives them a hearing in a rule it would not otherwise have is the nature of the way the algorithms work. Google has a blacklist and the biggest blacklist they have is called their quarantine list. Now im guessing very few people have ever heard of this list and yet im telling you it not only as a tool of censorship it is by far the biggest and most dangerous list that google maintains for the purpose of controlling information the quarantine last is a list of websites that google doesnt want you to visit are there are a 1000 items on this list there are millions of web sites on this list will has the power to block access to websites and. No relevant regulations theres no oversight theres no Advisory Group theres nothing no one even realizes that google is doing there there was a curricular day were shut down the entire internet for 40 minutes this is reported by the Guardian Google did not deny it they shut down half of the internet in japan and again they acknowledged it we are talking about a company was so much power who gave google the power to shut down the internet where did that come from. The Adoption Rate of smartphones is so profound that that is the information tool and so how people get their information what they believe what they dont use i think a project for the next. I think we are increasingly moving to an era where people are saying we need to take better care of our digital environments and we need to take better care of our digital selves and what that means is being aware of what we are putting into our computers but more importantly what our computers in our devices are putting into us we are sharing information with them increasingly Sensitive Information the amount of data that they had on us 15 years ago is relatively small now its amazingly complex and they never forget any other. Posters or to brag i remember well your 1st visit to capitol hill back in 2010 you spoke to the Senate Republican tech task force which id share you said back then that facebook would always prefer. Is that still your objective. Senator yes there will always be a version of facebook that is free it is our mission to try to help connect everyone around the world and to bring the world closer together in order to do that we believe that we need to offer a service that everyone can afford and were committed to doing that how do you sustain a Business Model in which users of your service. Senator we write out its. The end of the day there is no free lunch especially when it comes to social media and the internet the entire in any is literally based off of surveillance and thats something that we really need think long and hard is that a sustainable Business Model to protect their privacy and protect their families and protect our kids moving forward what we need to think about is how can we continue with a light touch deregulated approach but one where people have the information they need to know whats being done and whether they consent to it or not and so thats why i think we need ever really big focus on transparency on privacy on a level Playing Field across the board so that people understand whats happening and they can make decisions in a way that theyre not able to very clearly right now. It isnt obvious that regulators are fast enough to keep up with the tech world theyre going to be 5 years behind the game thats like a 100 years thats like wrestling with victor