Cali thats this novel the great new world where he was a stray are called off better come down south africa be as smart as knows that looking well of citizens well generation have to also be the best of the last in the history of humankind. Well good night into that the cruise we dont want to just birth through the let me off the bat weve had generation x. And y. And say that we didnt just want to go back to i could buy other 1st generation or in this you believe that being born in a whole new era and so were moving into this greek alphabet approach of the star a bit you know a return to the old where they too have to be true alfas in that sense the pope takes precedence im not sure about that but that hopefully. They do serious in this new direction in this new millennium and at this important new tone. So we have every reason to a spot that this huge air however uncertain well break more disparity more technology more working solutions to current problems is it redundant to say that generation off in most advanced ever evolving ration is are headed into progress again there will be the most fully educated generation will be the most materially in doubt generation if it just because of the growth of wealth in the emerging world dont be the most technologically savvy generation about all i have at the youngest ages for all im the most globally connected generation has ever seen it with all of those amazing characteristics creates in them the biggest impacts of a generation ever all of the most enlightened generation about their that yet to be seen but i do think that they are equipped to solve these new problems that were facing in our world from environmental ones 2 to 2 issues or global equality theyre approaching those new problems with fresh eyes and i think that gives us a great sense of how about talking about the problems that were facing janitors are the zoomers like we call them here in russia already pay a little attention to boundaries and raise a gender nationality religion either any limits left for a Generation Office to push. Well thats true you know that i had no nothink popped up a city in that world and i think having such chronic tutti is so useful and for them from the youngest types you know they pick up the device just a few clicks away from any piece information on the planet that i their friendship fate is global in use fade to stores they shop on a local but global yes i think that there are various that i will break down for example diane now in a world with i am more empowered as young people than any other generation of young people has been there used to be when you were young you you looked up to the older generation you want to be older because thats where that was the influence was they all we have a youth Obsessed Society where people want to be young and the early adopters of technology the brand influences the social media influences of course of the Younger Generations and so they have how will leverage more influence than any generation before them at their i age and i think that that thats a great opportunity that i have and gives them a great responsibility to deal with some of the social challenges that were seeing image you know world. And also thinking about the generational markers and the mess important irony i can come up with this to conscious a generation that did not have a washing machine had a life that was tested a different from the one that had a generation without the internet the quite different from the internet generation why did Generation Office technological divide that makes it different from the previous generation oh i mean for them things that we take for granted now they werent haves you know and a lot watch is going to be a thing that most of them will ever know need to know in this Digital World. Because now its about smart case full cost if even they get their drivers license because its a new or a transport is a Service World because even that credit cards have moved to payment digital forms because theyre their id is in a digital form they were nato wallets or a purse because everything is on that device and so even the basics that we would carry around keys and wallets and credit card and of course cash i will not be something of their experience so they will growing this shrewd digital mindset to these diet areas of life you know its not about the physical space but of course learning online any deep Remote Working or working. From home or other options as well and and that will flow through all areas in other words we had the toppling location for a home study or workplace or shopping or can make ship and social interaction and of course theres digital generations will just think that way from the youngest age. Yeah how parents nowadays they post photos of their newborn kids on social networks and thanks or creates digital digital accounts for them before this kids and cant walk or talk or take a decision whether they want to be instantly here how are out for a family now what effect will this presence from birth have been jan now stop. Well it doesnt come without challenges of course you know and the most. Theyll have the biggest digital footprint of any previous generation as you said probably by the time they wanted to use of their more photos of them they know they grandparents and right current right their parents put together for their entire lots and the amount of video and just a digital. Footprints a pretty big now because from the youngest age there are there on social channels that chatting and sharing and and so they just leave a long legacy a long history that can be great in that i have if you like a digital diary i have it a digital history that i can look back on and and recall stages in life it has a downside be cruise well when youre a teenager you share things and say things that you probably dont want coming back to you 10 or 20 years lyta when youre a Senior Leader or an influence so there are some problems with this and we see very plainly one big problem that this Younger Generation faces through the digital and that is Cyber Bullying putting down each other sometimes that they will say things that will shape things that will threaten our own one among. Things that i would never cite priced advice theres a sense that because were connecting through that digital is an anonymity we would say are interact in a way that we wouldnt do physically together and that that can be a problem as well as of course the darkest side of the internet the Security Side the postal site the saga does come with this digital will take knowledge advance say to kids of inflation risk or anything was in those last tales that we humans actually just need simply far greater that than a time not handwriting or mental are authentic. Thats a great point and it is true and when weve surveyed teaches around the world we have found that one of the deficits that i notice with Young Children and were talking about crime riyadhs you know children just starting to get close to their teenage years now is that their life skills are not as well developed as they would expect arrest i have seen in the past this sophistication in millards Technology Skills that right. Being able to. Choose the clothes or men each and keep theyve been troops tidy or cook a meal or as we move into those teenagers will all go beyond even basic things like the kids in the pasta do from apt to apply. Coming up with some activity to fill some time even having the social skills of stepping out of the comfort zones and shaking a hand introducing them so being able to go camping lada a file a some of these thomas human skills im not as well developed with this generation that not only a technological and digital but many of them increasingly of being raised in an urban us in brought it in a vertical community its a beautiful sum of options rather than the horizontal lines of code and streets where there is as an American Research a cold a night should Deficit Disorder where the have fees or worries about the outdoor world because theyve only ever known a built environment an urban one so there are some challenges that we do need to address in law schools with this generation. This taste you know that young people they all have aspired to be in the last theyre on a base and well again joining that their job and set ups are opting for a pretty fine career in some areas ation and thats what we used to go for when we were all generation out of b. They were all the myriad of independent started late businesses than a corporate dominated world. Well i certainly am more entrepreneurial and as you said and been inspired by those entrepreneurs the digital Silicon Valley tech stocks you know and i have been some great role models for them but at the same time you know they going to need we were in a society need and a right of skills and of course not everyone can be an entrepreneur now its a great set of skills to have to think entrepreneurially even if they are working within a Larger Organization because they can. Think in terms of better need line managers a hierarchy begin to work well in a in a flat structure in a collaborative environment which is the one that we now have now think through complex problems because they used to handling multiple challenges they can work collaboratively even if some of that same members. On zoom over a shooting in another location so they do have a great set of skills in that regard a baguette a need those traditional ones of being able to work across people of different generations to be able to resolve conflict and indeed to to have the skills of public speaking to be able to step out of their comfort zones even to manage money you know Financial Literacy these are skills that they will need not purely technological they dont have an area. Markets right now were talking to mark. About what will the generation coming. Wrong in that period be like stay with us. The past 3 president ial election cycles demonstrate voters are against forms and for a nation nonetheless remain high priority for the elites why is this our voters not only a safe Foreign Policy any exactly why should us in the one day. You may believe you. Are the just came up with a ticket in your field that 0. Is a very international community. Meeting you through the room. You just. Need to eat. For the push of the word you stupid. Is everything. Polluted with. T. V. With nobody. To go they decided not to take this the sly. My god and the few that have my. Little. Back with Mark Mccrindle social question chad a lot of teachers like him a generational peace corps contest or a shit out there for instance baby boomers are supposed to support conservative authoritarians out South Carolina whereas my parish and have more liberal back taishan seeking to be friends with their kids the Kids Happiness theyre much more their kids the successful satirized how the generation gap between laugh i added tensions the way it can these the possible that the generation gap will cease to exist again well in some ways though those generation gap sabi broods you know as you say what will be the characteristic of this generation will lead people the birla will conservative. Be bought by destruction more free range in their approach what we find in our Generational Research is that the generations tend to be more like a pendulum that swings back and forth then just a pathway that heads end up on in one direction in other words each generation is a reaction to eyesore in the past their response to what has gone before and so we see this generation of alphas the children of the millennial so generation y. As actually being a bit more structured a bit more conservative in their outlook indeed this quote old growth forests and image has shaped a bit more of that conservative value in them they have seemed that jobs can be lost that stock markets and economies go up at they go into recessions that volatility is the new normal and that security methods that savings and money for a rainy day is important that has been shaped in him over these recent loves and of course weve got some ups absi used to go it is a bit like those global issues of wars. Or will the Great Depression what were experiencing at the moment and that does forge in a young generation resilience character fortitude and and the ability to adapt and respond so we see the alphas will end up being fairly conservative unstructured and risk averse savings and job security will match up and they wont be as perhaps focused on the superficiality or the bridge it was interesting you know member around this immunity are only 10 years old. Thats true and and debt means that we cant work out exactly what that would be like by looking at who they are although we do research them and by looking at the context its often being said that people resemble that times more than they resemble their parents and thats really the calyx the age of which were exposed to even a global event the world having through all that determines how imbedded it becomes an ass cycle and so we can learn a lot about who they will be based on what theyre experiencing and also by their parents and we do so by their parents the 30 somethings the law and so in a something of how theyre being raised. Im also thinking france is a golden generation can they contrast it with wars that confidently data from now his youth and history as a baby that he is for ballet and now the sixtys they have a generation sat as not much different from generation x. And then generation y. Thats not that much different from the alpha why divide them into different generations about. Well thats an important point and you know lets keep in mind that as humans we have more in common than probably divides us and were seeing that at the moment as we look globally it is insecurities uncertainties you know i mean its i mean its what is impacting us all around the world so so we do need to keep that in mind and to kill in this era we need to try to find the commonalities and not just find the differences but were also aware of the diversity that exists whether it be cultural gender or whether the Socio Economic rigid graphic were not all the same and there are differences across the generations as well we find that the generational differences a more robust than even some of the differences we might look at like geography assessor economics because we are who we are generation for 3 reasons firstly as a generation were at the same age as each other and different to the us i mean generation those in it childhood he is a clearly at a different lifestyle agent and therefore i have 2 priorities to change i just the 20 somethings to 50 something of will and who we are because of life stage but also the experience that is shaping us and while weve all been i do not attend we have an old and i do not know 10 in 2020 and these are unique times to be shocked and said that will leave the differences and goodly events are the experiences that we lived through a quite different for a generation in your met you mentioned you know the baby do mr was so sure. By the 960 cent rebellion or the jane excess that experienced the emergence of the dot com era and indeed. Recessions and the 9090s jim political train just the world order is we coming to an indecent mock shifting you know democracy and present awesome person in these sorts of things she says gen x. Is well the gen alphas of today are all started living through different times so our i lost staged events and experiences the technologies are all of those shy process and through the defined differences across generations and here i always wondered at that. Whether this whole generation labeling if they can make marketing scam or not tell you why because i find myself finding a common language barrier easily with someone who is 90 just as much as i find it with a 10 year old. And out of the way that there is no such thing as a generation gap its just if an experience is there we can people are people i mean we feel safe humans with our basic human needs what i think if it wasnt for the mass not to help the generation labeling and gas it only says to friends and is there such thing a generation gap or just age difference really yeah well you know thats important to think through and as a said there is but there is and events and social moccasin experiences and technologies that also do. We do a lot of research on all those who are dealing with them and that that is teaches you a guy up there who we research and try to recruit so they can best in gauge with students and by tell us to guys that have been at this profession for a long time that this generation of young people different to previous generations you know yes a 10 year old is a 10 year old in terms of Brain Development in terms of the jury levels in terms of felt needs and wants and. You know the disappointment i need to the curriculums that they going through you know that doesnt change too much but the world around them is changing and clearly being 10 i means to Global Pandemic being 10 when youve got a device in your hand it could get you with any problem will it is difference being 10 as my generation experienced before the p. C. And and into a more country separated times so does does create some differences as for the marketing side you know i think we all need to be wary of that because the last thing that we want is for macas to define and comes. A generation and think that they can sort of sell to them it and the younger i just in fact i think that that will not work at all for companies today because this generation of the most savvy when it comes to marketing that the most aware of the technologies on the agenda globally and certainly not afraid to push back on that if we think that we can do something on the. Ok then terrorists share a separate generational morasses. Gentlemen our generation a different look something they fear as a war rattles a washout which in their example changes are hungry person to commune her hair can experience her new already had say iran are genders and saladin same as they are after well. Well more similar than previous generations so you know if we went back to the 19 fifties and looked at china ages in georgia or attain ages in america or teenagers in sweden you know th