At the beginning of September, the Ruby Group officially entered the Dutch market. The newest design hotel of the Munich-based company, around founder and CEO Michael Struck, has opened in Amsterdam. The 291 rooms are spread across 18 floors with a total area of 24,230 sqm2. For the first time, Ruby integrates its 'Workspaces' into the hotel under the same roof, across three floors and with 138 workstations. In addition, Ruby Emma is Ruby's first re-flagging project. The hotel's public areas have been completely re-designed. The interior design tells the story of the location's pioneering role in energy production and use in Amsterdam, since ships first sailed along the Amstel. A collection of sails extends over the entire three floors of the entrance area, where the twelve-metre-long bar is also located. Ruby's signature style is also evident in this project, through the use of vintage furniture and unique decorative objects, along with the use of high quality and sustainable materials throughout. Luxuriously appointed rooms and public areas await guests at Ruby Emma, which is located in Amsterdam's Amstelkwartier district. The trendy De Pijp district, with its numerous bars and restaurants, can be reached in a few minutes using the bicycles available on site. Amsterdam Centraal Station can be reached in ten minutes by S-Bahn, which links up all the city's sights. The airport is 15 minutes away by car, or alternatively 25 minutes by public transport. Guests can choose from six room categories at Ruby Emma: the friendly COSY Room with approx. 22 sqm2, MATE Rooms with approx. 25 sqm2 and twin beds, LOVELY Rooms for weekends for two with approx. 24 sqm2, WOW Rooms with up to 25 sqm2, and the spacious LOFT Rooms with bathtub up to 35 sqm2. For longer stays, the Ruby Emma also offers RESIDENT Rooms, with a living area and separate bedrooms on approx. 47 sqm2. Average room rates range from 149 - 189 € (approx £129-164) per night.