Ruchi Soya Industries forays into Nutraceuticals & wellness

Ruchi Soya Industries forays into Nutraceuticals & wellness products segment


Ruchi Soya Industries has forayed into the Nutraceuticals & wellness products segment. The board of the directors of the Company approved launch of 100% vegetarian, preservative free nutraceutical products to be marketed under Patanjali and Nutrela branding in the medical, sports and general nutrition category. The foray into nutraceutical segment demonstrates Ruchi's vision to develop affordable nutrition supplements that can reach masses and contribute to Healthy India / Swastha Bharat.
To start with, the Company is launching 10 products, viz. Vitamin B12, Iron complex, Vitamin D, Vitamin C & Zinc complex, Daily active, Daily Energy, Weight Gain and Omega and shall soon introduce additional products in the market. The Company aims to have a range of products across various product categories in the next 1 year. This launch is made possible due to relentless efforts and the leadership of world renowned Yoga Guru Swami Ramdev ji and eminent Ayurveda, herbs and vegetation scholar Acharya Balkrishan ji who were instrumental in the product research and development. Ruchi is launching its nutraceutical range in midst of the Covid-19 pandemic, when the demand is driven by changing lifestyles, rising health literacy amongst people and tremendous opportunity in the growing preventive healthcare & dietary supplements category.

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