By Lindile Sifile - 11 January 2021 - 07:27 The sale and transport of boooze was b"> By Lindile Sifile - 11 January 2021 - 07:27 The sale and transport of boooze was b" property="og:description"> By Lindile Sifile - 11 January 2021 - 07:27 The sale and transport of boooze was b">
SAB stands behind its booze campaign Lindile Sifile"> By Lindile Sifile - 11 January 2021 - 07:27 The sale and transport of boooze was banned last month. Image: ESA ALEXANDER As the backlash intensified over SA Breweries’ (SAB) social media campaign against the ban of alcohol using influencers, the company dug in its heels, saying the drive was to empower its stakeholders. At the weekend, social media influencers, including actress Khanyi Mbau, posted videos and made calls for the government to lift the ban under several hashtags. The brief leaked, causing an uproar, with people criticising SAB. SAB yesterday confirmed that it was behind the campaign which used influencers, saying “the brief shared was to empower our partners with information they need to express their views factually”.