Getty Images With the liquor industry already lost R36 billion due to the three costly liquor bans, SA Breweries has welcomed the lifting of the alcohol trade restrictions. The sale of alcohol is now permitted according to normal licence provisions under Covid-19 alert level 1; however, no alcohol may be sold during the hours of curfew, which are in affect between midnight and 04:00. In the Eastern Cape, an association of 3 000 tavern owners is lobbying the Eastern Cape government and Liquor Board to freeze liquor licence renewals that come with charges. With the liquor industry already having lost R36 billion due to the three costly liquor bans, a battered SA Breweries has welcomed the lifting of the alcohol trade restrictions.