Last modified on Tue 22 Dec 2020 23.37 EST The ugly Christmas jumper is almost as ubiquitous as bad jokes in crackers, but with many of us working from home and office parties on hold, sales of seasonal sweaters have fallen for the first time in almost a decade. Tipsy Elves’ Kenny G Despite supermarket chain Lidl and Microsoft introducing their own nostalgic sweaters, sales have been sluggish. “When the pandemic first hit in March, we saw an overnight 80% decline in sales,” said Nicklaus Morton, co-founder of seasonal apparel store Tipsy Elves, whose biggest sellers include Father Christmas recreating a photo from Kim Kardashian’s Paper magazine shoot, and one featuring a caricature of saxophonist Kenny G, depicted shirtless, with the slogan “saxy Christmas”.