Wednesday, 28 July 2021, 4:25 pm Salesforce, the global leader in CRM, today announced Datacom and LavaBox have joined its Cloud Reseller Program. The Cloud Reseller Program, launched in early 2021, provides customers with the flexibility and choice to procure based on their specific business needs. The Cloud Reseller Program allows a partner to offer Salesforce licenses directly to a customer via a reseller agreement. Aimed primarily at small and medium size businesses, the program expands the ability of Salesforce’s partner ecosystem to support customers in their digital transformations. The COVID-19 pandemic has caused many businesses to put digital transformation at the top of the