Salesforce has been a big proponent of this approach to help reduce the complexity of working on its platform, and today the CRM giant announced a new wrinkle: drag and drop interactive components. "We're introducing this new feature called Dynamic Interactions and prior to their existence you had to have developers if you wanted to be able to build essentially truly interactive applications," Ellis said. Salesforce will be providing about 150 such interactions like maps, lists, Einstein next best action and so forth.