Samsung announces ‘Generation Next’ as an authorised Distributor in Pakistan Press ReleaseLast Updated: Jan 27, 2021 Samsung Electronics announces Generation Next as their new distributor for hand held devices, who will work alongside existing distributors. Commenting on the partnership; Mr. Roy, Managing Director Samsung Electronics in Pakistan said, “We are excited to welcome and announce Generation Next as the new Samsung Distributor for Pakistan. This new business relationship will allow Samsung to expand sales and to reach out to Pakistani consumers in a more effective manner”. Mr. Umer Ghumman, Head of Business for Samsung Pakistan and Afghanistan, said, “We will work with all our distributors, including the newly appointed distributor, Generation Next to ensure that our Mobile Phones are available when and where consumers want to buy them. With this extension in Samsung’s distribution network, Samsung will be able to further strengthen its Market Leadership across Pakistan”.