Samsung's SmartTags are getting smarter as Apple's AirTags launch The tracker market is really starting to heat up. Apple finally unveiled its AirTags yesterday, but if you're the owner of a Samsung smartphone, you have another option for keeping lost items in check. SmartTags have been around since January, offering an alternative to Tile for anyone in the Galaxy ecosystem. While Apple held its event, Samsung took the opportunity to highlight some new features for its own trackers, including Unknown Tag Search and voice command support. Starting next week, you can use your phone to scan the nearby area for tags that don't belong to you. Samsung is positioning this as a security measure, giving peace of mind that no one has placed a tag in your backpack to track you home. It's sort of similar to Apple's lost AirTag function, which supports NFC to read a found tracker. However, unlike that feature, this isn't intended as a way to return a tag to its rightful owner — it's to ensure you aren't being followed.