Samsung thinks it's Pixar now, gives Up the one thing it was missing: SoC product placement Samsung makes phones, tablets, watches, and more, but did you know it also makes movies? Well, kind of — in a new video promoting Exynos processors, the company plays at being Pixar by recreating Up in some of the strangest ways imaginable. And while there's no adorable wilderness explorer present, there are a lot of musically gifted mutant mascot characters. The video begins with the classic Up tropes you know and love: the shaving cream, the tie cinching, the travel down a staircase. But it quickly takes a turn for trouble. The protagonist of Samsung's Up knockoff isn't good ol' grump Carl Frederickson. Instead, he's named John Williams, and he's a recent retiree who loves using his Samsung phone and strumming his acoustic guitar.