Western Digital isn’t only announcing new storage gear for the gaming market today, the company has also unveiled SanDisk Professional, a new brand of premium storage solutions for creative professionals. Professional content creation requires reliable storage, as content is captured, saved, transferred, shared and archived. To harmonise this process, SanDisk Professional has a number of new storage devices to help out. Speaking on this, WD’s Senior VP and GM of Consumer Solutions Business, Jim Welsh, said: “Our customers trust their life’s work to our products. We design and create solutions for every stage of the creative process, harmonizing our customers’ experience so they can save time and focus more on creating. Expanding our brand family with SanDisk Professional allows us to offer advanced solutions to people around the world who rely on the best technology available for their inspiring work.”