SAP SE (NYSE: SAP) today announced it has integrated advanced support into its solutions to deliver the intuitive experience modern business users need. With artificial intelligence and machine learning, the Built-In Support concept from SAP moves support directly into the application, simplifying and accelerating customer interaction with an embedded, contextually aware digital support assistant. To meet customers wherever they are, Built-In Support has driven the delivery of cutting-edge tools and access to live support from experts in fewer steps, helping to improve business outcomes and increase value for SAP customers.