KUCHING, 9 March 2021: Sarawak Tourism Board (STB) today joined the opening business sessions of ITB Berlin NOW the first-ever virtual trade fair in the long history of ITB shows. Held annually in Berlin, Germany, ITB Berlin is the world’s largest travel trade fair usually attracts 10,000 exhibitors from 180 countries. The virtual event has around 3,000 exhibitors signed up. By participating in this marketing virtual event, STB hopes to build awareness with travel trade buyers in European markets and to maintain Sarawak’s visibility worldwide in readiness for the end of the pandemic. ITB Berlin NOW will continue until 12 March with Sarawak delegates participating virtually 1700 to 2400 based at the Waterfront Hotel Kuching (CET 1300 to 1800).