"Saylists" was launched on Apple Music last week to help young people with speech-sound disorders. Irish business Rotho was behind the idea, which has been created in partnership with Warner Music, that aims to help people learn through music. Rotho analysed the lyrics of over 70 million songs, isolating the ones in which problem sounds occur in particular patterns that are helpful for speech therapy. The playlists have been filled with songs that have been analysed for patterns of repetition which have genuine therapeutic value Alan Kelly is the Chief Creative Officer at Rothco, an advertising agency based in Dublin which he says is interested in 'what if' ideas.