Sebamed releases statement on the controversial pH-level soap ads Share Via: The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the companyâs official YouTube channel. FMCG giant HUL approached the Bombay High Court (on Monday, January 11, 2021) regarding Sebamed India's controversial campaign and secured an order, which restrained Sebamed from airing its commercials. The controversial ads which openly named brands like Lux, Pears and Dove is no longer available on the companyâs official YouTube channel as well. HUL also refuted the claims around Dove and Pears in a follow-up print campaign..