NOIDA: Khushboo Sachdeva, an assistant vice-president at a career guidance firm, had just stepped into her office when someone told her that her car was being towed away. That was not the first time she had parked her car at the marketplace — everyone else did so. Sachdeva, who had returned to her Noida office after months, rushed to her car and pleaded with the driver of the crane towing away her vehicle that she did not know about the new parking rules. After sustained requests, the crane driver let her car go. She was also not fined Rs 1,000 for wrong parking.