Secret Cold Email Strategies to Reach Prospective Funders Secret Cold Email Strategies to Reach Prospective Funders Shhh… Press your ear a little closer to this blog post. I’m about to tell you the ABSOLUTE BIGGEST SECRET to finding prospective funders. Are you ready for it? Because it’s BIG. People who know this secret raise money. People who don’t know this secret leave money on the table. When I tell you, it may seem obvious to you at first blush. But, guess what? Many, many, many people don’t really believe this secret is true. They certainly don’t act like they believe it’s true.