Selling products priced at Rs 5 and Rs 10, this Coimbatore-b

Selling products priced at Rs 5 and Rs 10, this Coimbatore-based FMCG brand is catering to the masses


2097
Prabhu Gandhikumar was working as a consultant in the US for many years before he moved back to India in 2012 to join his family business of manufacturing metal castings. He, however, felt a deep sense of dissatisfaction.
“In the US, I used to work for 15-16 hours a day. Life was very happening. However, when I came back, life became very slow. I opened a foundry but I didn’t feel sufficiently challenged there too.”
In 2016, he explored various sectors he could venture into, and beverages seemed like a good option. “I realised that people in the rural areas were consuming lassi, jeera masala and other drinks regularly. Moreover, holding a bottle was a very aspirational thing for them.” 

Related Keywords

Orissa , India , Karnataka , Telangana , Andhra Pradesh , Aurangabad , Maharashtra , Odisha , Tamil Nadu , Pondicherry , Prabhu Gandhikumar , Brindha Vijayakumar , Anju Narayanan , Coca Cola , Nestle , Tanvi Foods , Jeera Masala , Paneer Soda Etc , Tangy Tomato , Fryums Pasta , Magic Masala , Choco Flakes , Mordor Intelligence , ஓரிஸ்ஸ , இந்தியா , கர்நாடகா , தெலுங்கானா , ஆந்திரா பிரதேஷ் , அவுரங்காபாத் , மகாராஷ்டிரா , ஓடிஷா , தமிழ் நாடு , பொந்டிசேர்றிி , அஞ்சு நாராயணன் , கோகோ கோலா , கூடு , ஜீரா மசாலா , மந்திரம் மசாலா ,

© 2025 Vimarsana