Semiconductor crisis impact could peak in April, affect production till June by Sumantra B Barooah 13 Mar 2021 With growing levels of connectivity in vehicles, automotive semiconductor ICs with varying functionalities are used for multiple applications. Mahindra & Mahindra, which is seeing good demand for its SUVs, is bracing itself for the chip/semiconductor challenge to continue for another 3 months or so. Bajaj Auto’s premium motorcycle segment comprising KTM, Husqvarna and Dominar is notching sales of nearly 12,000 units each month but losing production due to supply chain problems in the form of shortage of semiconductors and ABS parts. Tata Motors’ Thomas Flack has urged the re-modelling of supply chains, adoption of digital solutions and use of right analytics as the way forward.