This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Dave Colgate, head of SEO at Vertical Leap This column is a chat with Vertical Leap’s head of SEO, Dave Colgate, about the state of the SEO industry at the moment, how the pandemic has affected SEO investment and his advice to companies who want to get ahead in 2021. What is the state of the SEO industry at the moment?