Service design gains prominence 11 May 2021 / 20:25 H. IN today’s context, service is no longer a one-directional action of providing excellent support and assistance to the customers. Instead, the service sector is moving towards the provision of quality experiences for its consumers, so much so that experience has become a product. Experience can be defined as an event or occurrence which leaves an impression on someone. Our culture, in particular, is made up of our live experience. Beyond the hegemonic ideas of our own culture, we often desire for exposures to a myriad of other experiences. These desires have led to the popularisation of international tourism.