January 17, 2021 × Decision-makers in India are turning to new customer service technologies as customer demands shift, according to insights from the latest State of Service Report from Salesforce. According to the report, 87 per cent of service decision-makers surveyed in India said that they have invested in new service technology during the pandemic. “Insights from the survey suggest that a new digital-first playbook is emerging as customer expectations shift. Customer service teams are struggling to deal with the increasing complexity of consumer demands,” Salesforce said in an official release. However, field service still remains one of the most important aspects of customer service.