Lots of farms scrambled to set up home delivery and online sales at the beginning of the pandemic last spring. Even if they didnât have all the details sorted out, farmers focused on getting the new offerings up and running so they could keep serving customers. Now that farms and consumers have had a growing season to settle into a new normal, itâs a good time for farmers to review how their new marketing channels are working and to make sure they can be permanent drivers of sales. âIf people arenât coming on farm in the current environment, can you afford not to deliver?â said John Wodehouse, a Penn State Extension business management educator.