SGWS ramps up digital focus with Reserve Bar 20th April, 2021 by Nicola Carruthers The alcohol sector has undergone a “significant digital transformation”, according to the chief growth officer for US distribution giant Southern Glazer’s Wine & Spirits (SGWS), which recently invested in online platform Reserve Bar. Reserve Bar is the leading e-commerce platform for premium and luxury spirits Last month, SGWS acquired an equity stake in alcohol e-commerce platform Reserve Bar for an undisclosed sum. SGWS is the biggest alcohol distributor in the States. The investment in Reserve Bar was made through the company’s Ventures arm. According to David Chaplin, SGWS’ chief growth officer, the digital transformation of the industry will “continue to grow exponentially”. The pandemic accelerated the move to online channels over the past year.