Shifting priorities stall insurers' digital transformation :

Shifting priorities stall insurers' digital transformation


Shifting priorities stall insurers' digital transformation
Health insurers are digitizing their operations by taking notes from, say, people who shop at Warby Parker.
But while member claims can provide a window into a patient's health, personalizing coverage and healthcare is not as simple as picking up a pair of spectacles. A recent Deloitte survey of 35 technology leaders at health plans with 50,000 members or more highlighted this challenge, with 49% of respondents saying a lack of clear vision around how to best engage patients and providers presents the biggest blind spot in their digital transformation.
"As organizations have been going along that journey of how do they modernize their core, the demand in the marketplace, the shift to be more consumer-oriented and engage consumers has really accelerated," said Bill Preston, a principal at Deloitte and author of the study. "Health plans are in this dilemma where they're trying to complete these modernization efforts but, at the same time, they're trying to be responsive to the emerging needs of the customer, which COVID has only accelerated."

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