Shipping has an opportunity to leapfrog a technology generation The shipping industry has an opportunity to leapfrog an entire generation of industrial technology to make the most of digital efficiency improvements, according to a panel of experts. Speaking at Seatrade ShipTech Virtual – Making Data Work for Shipping, panellists shared their views on digitalisation from their varied perspectives. “I think that the maritime industry is poised right now, to leapfrog an entire generation of the technology -the big data generation that was very expensive and very laborious to make sense of,” said Jesse Brink, CEO of ioCurrents, a company using AI and machine learning in its fuel efficiency, maintenance and voyage optimisation products.