Launching amid the ongoing coronavirus pandemic, Honey is intended to serve as a reminder to send sweetness and light (and perhaps some cupcakes?) to all of your loved ones, even when you aren’t able to come together in person. “Through the color Honey, KitchenAid offers everyone a new way to bond, acting as an invitation to connect and a reminder of the joy that comes from collaboration,” KitchenAid said in a press release. Honey, you are our shining star! Who couldn’t love this sunny new shade? It has all the cheer of a summer day, and it’ll give your counters so much life in the middle of what feels like an everlasting winter.