Shoppers turn out to support local Missoula businesses Money is tight and times are hard, but the shops lining our downtown streets are looking to the community for a little reassurance. and last updated 2020-12-28 13:10:45-05 MISSOULA â There is no question that many owners of small businesses were nervous, wondering how holiday shopping was going to turn out. Normally during the weekend after Thanksgiving -- on Shop Small Saturday -- consumers turn out in large numbers. But this year was a double-edged sword. Money is tight and times are hard, but the shops lining our downtown streets -- their owners and employees -- are looking to the community for a little reassurance.