Shopportunist: Simple ways to build your coupon cache FacebookTwitterEmail To be a successful couponer, you'll need to amass of stash of money-savers. Head to the web or grab a Sunday paper.cnythzl/Getty Images/iStockphoto Coupons are currency, in a sense. Hand a stack of coupons to a store cashier and you will instantly trim your total. That's not groundbreaking news. After all, ninety-two percent of consumers use coupons and nearly half (45%) use coupons always or very often, according to the Coupon Intelligence Report produced by Valassis, a media and marketing services company. But, to be a successful couponer, you’ll need to amass a stash of money-saving strips. In order to do that, you'll need to know where to look.