Silversea's Freddy Muller succeeds Lori Cassidy at Royal Caribbean Freddy Muller brings 28 years of sales experience to his new job, where he'll take over from Royal Caribbean veteran Lori Cassidy Silversea Cruises' Freddy Muller will succeed Lori Cassidy as AVP global corporate meetings, incentives & charters at Royal Caribbean International. Cassidy is leaving at the end of July after 13 years with the company. She is credited with growing the CMIC business exponentially, along with developing Royal Caribbean’s highly successful Royal Incentive Rewards, an individual incentive cruise certificate program. 'Best in her class' 'I’ve had the pleasure of working with Lori for many years and I was thrilled when she agreed to join the Royal Caribbean team in 2008,' said Vicki Freed, SVP sales and trade support and service.