Coloured cotton developed by SIMA CDRA in Coimbatore.
The Southern India Mills Association - Cotton Development and Research Association (SIMA-CDRA) has ventured into development and multiplication of coloured cotton seeds and is promoting cultivation of Extra Long Staple (ELS) cotton. R. Ravichandran, Director of Veejay Yarns and Fabrics, who is the newly-elected chairman of SIMA-CDRA, said the Central Government is looking at increasing production of high quality ELS cotton, organic cotton and naturally coloured cotton under the AtmaNirbhar Bharat Abhiyan Scheme. The research team of the association is also gearing up to develop various cotton seeds to mitigate the challenges of Bt cotton, herbicide, water scarcity, etc.