iStock Data is the lifeblood of today’s organizations, giving leaders insights that help them solve problems faster and make better decisions. But as information pours in from marketing, sales, contact centers, finance, and other business units, IT departments are becoming overwhelmed with the task of managing it. “The amount of data collected from infrastructure, apps, connecting APIs, mobile devices – and increasingly, IoT devices – is massive. In some cases, it’s in the terabytes,” says Biren Fondekar, Head of Customer Experience Office at NetApp. “It has become extremely difficult to sift through all this data to identify patterns and issues.”