1h | Melanie Mingas Sinch has unveiled its worldwide API for business messaging through Instagram. Sinch was granted early access to the Messenger API for Instagram, which enables brands to have scalable conversations with their customers using Instagram DMs or Stories, facilitating engaging user interaction and enhanced customer support. It means businesses and brands can now access and use Instagram DMs or Stories for customer engagement at scale via Sinch's omnichannel messaging gateway. “Instagram is a powerful channel that lets businesses engage with their customers in a simple, secure and effective way,”, said Eduardo Henrique, Sinch’s chief business development officer.