SIP Abacus awards its creative duties to Mullen Lintas Mullen Lintas aims to build awareness about the impact Abacus has on a childâs mind, while simultaneously building a strong foothold in the market Delhi, April 07, 2021 SIP Abacus, a skill development programme for children, has recently awarded its creative duties to Mullen Lintas. The account will be handled by the Bangalore office of Mullen Lintas. The appointment is the outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The scope entails building the brand via omni-channel advertising and visibility via social media. Advertisement