SiriusXM Is Buying '99% Invisible,' and Street Cred in Podca

SiriusXM Is Buying '99% Invisible,' and Street Cred in Podcasting


SiriusXM Is Buying ‘99% Invisible,’ and Street Cred in Podcasting
The deal, for one of industry’s earliest success stories, is the latest salvo in an era of rapid consolidation.
Roman Mars, the founder of the podcast “99% Invisible,” sold his company named for the program in an effort to free himself from administrative burdens and get greater resources for his staff. Credit...Aubrey Trinnaman for The New York Times
April 26, 2021Updated 11:04 a.m. ET
Roman Mars’s “99% Invisible,” a hit podcast about the hidden influence of design and architecture that helped solidify resurgent interest in narrative audio when it premiered in 2010, has a new home. SiriusXM, the satellite radio provider, has acquired Mars’s company, 99% Invisible Inc., which is responsible for the podcast, its various spinoffs — including the limited series “Articles of Interest” and “According to Need” — and a best-selling book, “The 99% Invisible City,” released last year.

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