Six Ways for SMBs to Optimize Technological Investments When your business is on a limited budget, it's critical to optimize your tech investments. Here's how to do it. Photos courtesy of the individual members. Technology has become an essential tool for conducting business across nearly every industry. However, tech solutions are not one-size-fits-all; leaders must be mindful of their company's needs rather than jumping on trends without consideration. This is especially true for smaller businesses that are striving to make the most of their budgets. To that end, six members of Newsweek Expert Forum share their top insights on how small-to-medium sized enterprises can optimize their investment in technology. Follow their advice before you pull the trigger on your next business tech purchase.