So you want to build a carbon capture company Would you like to win one hundred million bucks from Elon Musk? Carbon capture (CC) is all the rage these days, with dozens of companies springing up to remove CO2 from the atmosphere and help stabilize the climate. I am not an expert on carbon capture but I do get asked about it from time to time. As a public service, therefore, I am offering the following rubric as a means to organize our thoughts, refine our strategy, and champion quantitative rigor when it comes to developing and evaluating a wide variety of carbon capture systems.