Press release content from Business Wire. The AP news staff was not involved in its creation. SoftBank Corp. Forms Capital and Business Alliance With ADA, an Integrated Digital Marketing Leader With Operations in Nine Asian Countries May 11, 2021 GMT TOKYO--(BUSINESS WIRE)--May 10, 2021-- SoftBank Corp. (TOKYO: 9434, “SoftBank”) today announced that it is forming a capital and business alliance with Axiata Digital Advertising Sdn. Bhd. (“ADA”), a Kuala Lumpur-based data and AI company that offers integrated digital marketing solutions in nine Asian countries (Malaysia, Singapore, Indonesia, Thailand, Cambodia, Philippines, Sri Lanka, Bangladesh and South Korea). ADA is a group company of Axiata Group Berhad (“Axiata Group”), a major telecommunications operator in Asia. As part of the agreement, SoftBank will invest approximately 60 million USD in ADA, giving it a 23.1% stake in the company. Furthermore, Daichi Nozaki, SoftBank Vice President and Head of the Enterprise Business Unit’s Global Business Division, will join the ADA board in mid-May 2021.