The channel scaled up its audience engagement, across all touchpoints. 28 Dec, 2020 - 05:17 PM IST | By indiantelevision.com Team New Delhi: Sony BBC Earth has successfully closed in a year of achievements riding on its might of insightful storytelling and family viewing experiences. Despite a year filled with challenges, Sony BBC Earth was quick to adapt to the changing trends and realign its programming and marketing strategies. From launching genre binding marketing initiatives to bringing topical content–the channel scaled up its audience engagement, across all touchpoints. As a consumer first brand, Sony BBC Earth focused on innovations to emerge as the fastest growing channel SD+HD in the infotainment category in terms of both, reach and viewership when comparing Q4’CY 2019 to Q4’CY 2020*.