Sony surprises with Xperia 1 III featuring variable telephoto lens, fast processor Cellphones Sony has packed the new Xperia 1 III with multimedia features. PHOTO: Handout Just two years after it seemed to be exiting the smartphone business, Sony has unveiled a new Xperia 1 III flagship that packs in high-end photography features often found in larger cameras as well as a 4K screen and a top-end processor. The phone is the most ambitious of late for the Japanese company, which last year had less than 1 per cent of the market globally, according to research firm IDC. Most of its sales also came from home ground Japan.