The Turkish manufacturer is expanding its New Denim Route with an immersive experience that combines storytelling, textural details and a bit of “zenfulness” to bring its country’s scenery and denim origins to life. Highlighting its commitment to transparency, traceability, eco-innovation and regenerative processes that close the loop on denim’s environmental impact, ORTA has launched an online virtual reality (VR) denim journey that encapsulates its world-class development and manufacturing with a dynamic, 3D view. The limited launch premiered at the virtual Kingpins24 event, held April 20-22, 2021, and will be available for its partners this summer. Transparency, storytelling and immersion are at the heart of the VR experience. Recognizing that global society is still struggling through the pandemic and companies aren’t traveling to suppliers, ORTA wanted to create a unique, sensory-stimulating environment to engage its guests and partners.