Southampton FC Extend Partnership Deal With Blockchain Leader the Coingaming Group Southampton Football Club extended its partnership with blockchain advocate Coingaming Group for 3 years, with a record breaking sponsorship deal. News provided by Share this article Share this article TALLIN, Estonia, April 9, 2021 /PRNewswire/ -- Southampton Football Club is pleased to announce that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club's front-of-shirt sponsor. Bitcoin Bonuses The deal is the biggest sponsorship agreement in the club's history and also includes the option for the club to be paid certain performance-based bonuses in Bitcoin at the end of each season, allowing the club the opportunity to take advantage of the new, high-growth currency if it feels it will bring significant future benefits.